Mission Statement

 At Gerlachs, we are dedicated to providing a delightful and enriching experience for both the younger generation and the older generation of liquor enthusiasts. With over 50 years of heritage and now in our second generation of ownership, we are a family-owned wine and liquor store nestled in the heart of Pasadena, California. Our mission is to curate a meticulously hand-picked selection of the world's finest wines, rare whiskeys, premium spirits, and an extensive range of craft beers. We take immense pride in our passionate and knowledgeable staff who go above and beyond to ensure exceptional customer service, helping you discover the perfect libation to suit your tastes and preferences.